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| Level 5 95 Pitt Street Sydney NSW 2000 |
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| 02 9270 0400 | |||||
SOCAP Consumer Customer Value ValuePath™ ValueTrack™ Customer Loyalty And |
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Research to understand and improve the customer experience. We help our clients hear the voice of the customer clearly, so that they may deliver better, more engaging customer experiences. We all know this is the path to customer loyalty and profitable growth. We have long and respected leadership heritage. An example you can download at left is the landmark SOCAP Consumer Emotions Study which examines the emotions, beyond satisfaction, that define great customer experiences. We understand that good research is relevant and actionable. Our methods and our tools assist our clients to identify specific initiatives they can act on, with clear bottom line consequences. Tracking is our core service and our clients tell us we have the best technologies available. That's as we intend it. |
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| Qualitative Services - customer needs, wants, experiences, emotions and attitudes. ValuePath™ - Comprehensive, priority setting, baseline evaluation of: . customer experiences with products and services, service delivery and contact handling . competitive advantage and disadvantage . the bottom line impact of performance gaps and potential improvements. ValueTrack™ - Ongoing tracking of performance regarding customer value drivers and satisfaction/ loyalty outcomes, with web delivery of actionable feedback to multiple users. Longitude™ - Tracking the evolving experience of individual customers over time. Employee Studies - satisfaction, motivation and engagement. |
Brand Health - Brand health and the ROI of advertising measured by evaluating: . customer relationships and the customer experience comprehensively . the incremental impact of advertising upon customer relationships, and of course directly upon sales. VoxPop™ - Pragmatic delivery of the voice of the customer including satisfaction, complaints, suggestions, enquiries, contact details. Advanced Methods Practice - segmentation, purchase propensity, data mining, churn analysis, brand-price trade-off and other multivariate techniques. Database Management - updating, segmentation, consolidation, de-duplication and cleansing. OptimIVR™ - voice response system optimisation. |
| We are members of the Association Of Market And Social Research Organisations and the Australian Market And Social Research Society. Visit amsrs.com.au for more information. | |